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We all know after the pandemic crisis things has changed, and the world changed with it , many jobs has been replaced in the same time many jobs has been born .
Actually when you look at it from the bigger picture most of the jobs that created after the pandemic they are internet related ,work from home basic, and stress-free ,besides extra income..
One of these skills is An Instagram marketing agency and the reason i called a skill because it’s an Internet skill ,the only thing is takes time and effort to master this skill .
and the reason I choose this skill :
1-Easy to start
2-Everybody can do it /Female/ male/teenagers/adults… etc
3-Requires Internet/Laptop or mobile/marketing skills
4-Everybody on Instagram
In nutshell everybody can do it
The world of marketing and advertising has developed new techniques to marketing ,you may have heard the term Instagram marketing agency ,or you may be planning to start an agency of your own , in fact nowadays marketing agencies are very popular when it comes to ensure brand awareness ,increase reach on social media, and brand identity .
So what is Instagram marketing agency ?
It’s a company which is responsible for assuring social media presence in general, by creating content ,developing strategies to reach massive amount of customers and communicate with targeted audience on social media in particular .
How does Instagram marketing work?
It’s the process of promoting your business through the free Instagram app, this strategy includes publishing high-quality content ,paid ads , and general social media management .
If you are not marketing on Instagram in 2021 ,you are leaving money in the table massively , Instagram platform has become one of the biggest marketing platform in the planet .
We have experienced various development when it comes to features , and every single one of them is in the favor of marketers, content creators , and social media manager ,even to business owners it’s becoming essential to understand social media science in order to beat your competition .
Instagram marketing is very powerful, if it’s done the right way, especially the app is free to use and filled with potential customers or clients ,yet many marketers, and entrepreneurs fails to understand how to kick-start their marketing on Instagram .
How do I start Instagram marketing agency with no experience?
1-Open a business account
2-Set your goals
3-Optimize your profile
4-Know your audience
5-Set your brand
6-Categorize your hashtags
7-Adjust your captions
Let’s dive in :
1-Open a business account
Business accounts have more advantage than the personal account ,business accounts have more access to insights ,one more advantage is business accounts can interact with accounts relevant to specific niche ,that point can be very powerful , because Instagram marketing is about building community around your product or service ,and the best way to tackle this tactic at the beginning is by being active with relevant accounts to your niche.
2-Set your goals
Getting into social media without a specific goal, it’s like going to a tennis court and trying to catch every ball coming out of the tennis machine it gets very messy , that’s Why every step of the way will be taken as measurable goals , you don’t want to please everyone on social media in fact you will burn your energy , to avoid such a mistake I would suggest some example of measurable goals .
Goal :
1–1k followers
2-platform/Instagram
3-Niche/online marketing/advertisers and marketers
4-Date/Oct/2021
Now your goal is quite navigable and measurable, by end Oct you will be able to go back and check your progress.
3-Optimize your profile
Alright we have set our goals , and ready to go get them till here you have done a great job so far , now you must make your profile relevant , everything must be aligned together ,I mean your bio is the first spot your users falls in, and you want to make sure the first impression is compelling .
1-Username (preferably if you match your business name to your profile,so when users search for you it appears on explore page)
2-Mention your niche(What you do and expertise)
3-Mention your target audience and how you can help them .
4-Last add call to action (website, newsletter sign up, lead magnet, follow.
4-Know your audience
At this point, I would like to suggest spending some time figuring out your ideal audience, because it gets tricky. Social media is a large field filled with different people with different interest, you would never be able to determine the right audience by doing guesswork.
That’s why marketers and advertiser hire social media managers at this point ,they hire social media managers who understand the platform well and can read the metrics and insights to analyze their buyer persona…. and that’s what I suggest you do if you’re going to start your Instagram marketing .
I suggest using social listening tools like Answer the public
Tools like social listening helps you find out your ideal audience and their problems ,pain points ,and what topics they interested in ,social listening tools will screen what people are saying about your brand ,market, competitors so you can adjust your content strategy .
5-Set your brand
This part is all about design , well if you are passionate with design, well good for you this step would be more of a fun part to you than others, in fact it doesn’t take much effort there are simple steps you need to verify then you are good to go .
1-Theme
2-Color
3-Fonts
4-Size
5-Logo
As long as you get these 5 elements together ,you have a brand kit and ready to launch ,it’s important because your brand is the mark for your business make it remarkable and rememberable, so it sticks to your audience mind, nowadays, there are billions of brands out there competing with each other to lead the market, you want to set a brand that standout of the competition.
6-Categorize your hashtags
Hashtags are a powerful feature when it comes to Instagram marketing, they are helpful in terms of reach ,if you select the right one’s your content will fall right in front of your targeted audiences, let’s assume you categorized your content, and then you want to make sure you adjust your hashtags to it as well.
There are 3 type of hashtags
1-Location hashtag
2-Industry hashtag
3-Popular hashtag
7-Adjust your captions
Caption has become an essential feature on Instagram it’s the part where you provide your connecting captions, followers become more attracted to your captions because they get used to it , it’s like a consistent habit to them, content like storytelling, lifestyle, good experience of your product and service is a great example of great caption.
Not to mention Instagram has changed caption algorithm and set caption as a priority feature and necessary for growth, in fact Instagram asking it users to use keywords hashtags on caption not in the first comment as most users used to do ,now it’s more effective if you use relevant keywords&hashtags to your niche in your caption, this modification made it caption a very effective feature to grow your account.
CONCLUSION:
In nutshell there are multiple benefits when it comes to using Instagram for marketing your business or services , such brand awareness, build relationships with customers, and boost sales , make sure you set your priorities right , then go for it .these 7 steps should set you on a position to kick-start your marketing on Instagram .
Learn the strategies, tools and techniques millionaire instapreneurs don’t want you to know
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