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Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for your audience — all while earning you more money.
There are many types of affiliate programs, ranging from online courses to website builders to marketing and business affiliates. Here, we’re going to explore the best affiliate programs with the highest earning potential to ensure you can make money off the content you provide.
But first — what exactly is an affiliate program?
An affiliate program is an agreement in which a business pays another business or influencer (‘the affiliate’) a commission for sending traffic and/or sales their way. This can be achieved through web content, social media, or product integration.
To further understand affiliate programs, let’s consider an example. Wirecutter.com, a New York Times company, is a website that lists product recommendations for shoppers. Wirecutter largely earns a commission based on affiliate relationships with retailers.
The publication’s affiliate monetization model might make you doubt the legitimacy of its recommendations — but, in fact, it’s quite the opposite.
Wirecutter only makes a commission when a reader purchases a product from an affiliate retailer and doesn’t return the product. Wirecutter, then, has no incentive to promote inferior products. If they did, they’d make less money and turn away readers.
The affiliate gets a unique link (an “affiliate link”) from which clicks can be tracked — typically using cookies. The cookie then tracks the user to see if they make a purchase. If they do within an allotted amount of time, then the affiliate will earn a commission.
Each cookie has a “length” or “cookie life”, which simply defines how long the cookie will be tracking the user’s online activity.
For example, if a cookie has a 30-day life, your referral needs to make a purchase within 30-days of clicking your affiliate link in order for you to get Paid — otherwise, the lead will no longer be trackable.
If you’re interested in starting an affiliate program, there are different types of affiliate programs, and you’ll want to pick the one best suited for your business. Let’s dive into the types of affiliate programs, next.
This is best in small doses. You don’t want any partners sending out bulk emails to customers who aren’t interested in your products or services, but with proper consideration for who’s receiving the email, this could be an effective method. For instance, if you sell design tools, you might partner with marketing agencies and ask them to include a link to your site within emails they send to design clients. This could help their clients leverage your tools to create higher-quality content while giving agencies an added source of income.
Are you a blogger or small business who would like to join an affiliate program to generate income? Below, we’ll explore the top affiliate programs that you can join in your industry.
If you’re planning to launch an affiliate program, you can use the following examples as inspiration. Plus, you’ll get guidance on how much you should pay your partners and affiliates.
If you’re offering a new product or service that isn’t popular in the marketplace, you might try creating an affiliate partnership with a coupon site for a limited time. While you don’t want to lose money by giving your product away at a discount, it could be effective at getting some first-time buyers to check out your website and become brand advocates.
If there are impressive bloggers or social media influencers in your industry who engage with your ideal buyer persona on a regular basis, you might consider partnering with them. For instance, if you sell kitchen appliances, it might be good to reach out to bloggers or YouTube influencers who post recipes, and ask if they’d feature your product as a “recommended tool” in their next recipe post. Ideally, this would result in your target audience taking a look at your website, and if they like the products you offer, could provide additional revenue for the influencer.
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