Do NOT Master the Headline, Write a Clickbait | by Lucas Dawn | ILLUMINATION | Jun, 2022Do NOT Master the Headline, Write a Clickbait | by Lucas Dawn | ILLUMINATION | Jun, 2022

Do NOT Master the Headline, Write a Clickbait | by Lucas Dawn | ILLUMINATION | Jun, 2022

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Lessons From Months Of Reading On Medium

An Evil Clown
Photo by imustbedead

There is no right or wrong if you are telling the reader truth.

If an exaggerated title grabs your reader’s attention, what’s the problem?

Those titles work best for constructive criticism and make-money articles.

Because people want entertainment and money, but you can’t get both at the same time.

Yet, a jaw-dropping clickbait somehow gets you both.

So writers, how to write a clickbait and get away with it?

1. Learn the art of presenting the harsh reality

The best way to kill a lie is through the truth.

You need to contrast your title and your readers’ thoughts. But maintaining the flow here is real trouble.

The transition from a clickbait to a harsh truth should be smooth. Almost invisible.

Like this writer,

Make Money Articles On Medium
Screenshot by the Author

The way she went from a get-rich-quick scheme to a harsh truth article is outstanding.

She must have earned a fair amount. And there’s nothing wrong with it.

It’s a win-win for the writer and reader. So, technically it’s not even clickbait anymore.

No One Likes Straight Forwardness

This is the most important reason for using a clickbait title.

It is what separates professional writers from amateurs. You have to be creative with expressing your thoughts.

You’ve to figure out different ways to grab your readers’ attention.

They are bored of reading the same kinds of titles again and again.

What stands out sells out.

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