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PETALING JAYA: MR DIY Group (M) Bhd
will open more MR DIY Plus stores in top areas due to higher traffic and demand, says its CEO Adrian Ong.
“The group will open 10 more MR DIY Plus nationwide within two years. To make every store relevant to customers’ needs, we use data analysis to make decisions to provide in-demand products for customers and to avoid market saturation.
“Apart from using data, we manage every part of our operations efficiently. Efficiency is very important to us. For example, we purchase products in enormous volume, allowing us to keep prices low and negotiate good terms with our suppliers.
“We pass all these benefits to our customers. That is the formula.
“We share the benefit with everybody so prices of quality products continue to be low and cheap,” Ong told reporters during a press conference after the grand opening of MR DIY Plus at Mid Valley Megamall.
Head of marketing Alex Goh said the group relied on data to fulfil customer needs.
Meanwhile, the group’s head of marketing Alex Goh said the group relied on data to fulfil customer needs.
“We do a lot of surveys including online, face-to-face, media comment and data analysis to meet customers’ demand. From these results, we will decide the right items for the right branch at different locations.
“Customers today are smart and savvy. They want great value, the convenience of a one-stop-shop, and the added benefit of an interesting and engaging shopping experience,” Goh said.
He said MR DIY Plus brings all of these customer expectations together in one exciting space.
Goh said the store had been developed based on insights and customer feedback obtained by MR DIY as part of its ongoing research.
MR DIY Plus is the latest addition of the home improvement retailer.
The 30,000-sq-ft store showcases 20,000 types of products across five major categories, namely, hardware, household and furnishing, electrical, stationery and sports equipment products, and others comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as healthcare and personal care items.
Goh said the group didn’t simply set out to build an extra-large store.
“MR DIY Plus is a carefully curated space that brings together our wide range of everyday essentials in one convenient location.
“Our research shows that post-pandemic, customers want the assurance of low prices more than ever, but in fun, interesting and interactive ways and they want to be entertained.”
He added that MR DIY Plus promises customers that they can still continue to shop for their daily essentials at everyday low prices, but also be entertained, educated and inspired in the process.
MR DIY’s physical stores generate the majority of its total revenue, while the eCommerce segment generates less than 1% of the total revenue.
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