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How Coca-Cola almost f***ed up :(
It was 1985.
And since the competition was stealing their sacred market share (after having a virtual strangle hold for decades)…
They decided to do the unthinkable…
And tamper with the secret formula.
Of course, more testing might have saved a few billion dollars…
But what could possibly go wrong?
So they launched their own version of the Titanic.
It was called the NEW Coke.
And how’d it go over?
Total bomb.
Pepsi must have been laughing their asses off.
Because people were so horrified with the taste, they were actually hoarding the “old” Coke and it was being sold on the black market.
Incredible.
Of course, Pepsi also had their day in the court of public humiliation when they tried to expand to China.
There was a teeny-tiny translation snafu.
The slogan was supposed to be: “Pepsi brings you back to life.”
But they must have used a fresh Rosetta Stone language graduate.
Because the phrase translated to, “Pepsi brings your ancestors back from the grave.”
Whoops.
And the point here?
Make sure you’ve got the goods before you roll out the big marketing guns.
Make sure your product can take the heat before you fire it in the oven.
That’s Why the 30 Minute Workday Escape Plan is a no brainer
These strategies have been tested to the tune of millions of dollars in sales, by hundreds of grateful entrepreneurs.
So this is no time to snooze (and lose).
But time’s-a waistin (Click Here)
Thank me Later :)
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