How To Define A Niche For The Startup? | by Yaashaswi | Dec, 2021

‘A startup messed up at its foundation cannot be fixed’ — Peter Thiel

Over the last three years, I have experienced that success is not entitled. You get it through with extensive work and sacrifices. And, it isn’t easy to survive without doing what you love.

When you quit your job to become an entrepreneur, your days start getting intense, and you might lose your money (I did lose all the money), and yet no sign of success offing. You feel distressed, and doubt your ability as an entrepreneur, and all known negative emotions start creeping in.

Ideas are tempting, and it makes you believe that you can do all it takes to make a fortune out of them. Not always this case, though.

Sometimes, it backfires, making you question your decision to work on this idea in the first place. When these thoughts breach into your consciousness, your startup begins to fall. The entrepreneur is someone who understands this from the start and solves the problem in their expertise — in their niche.

In my first startup, I made the same mistake of choosing the wrong niche by totally going into an unknown field. And before I could learn, I was broke.

In 2017, I was a great fitness enthusiast, which led me to launch my first startup in the nutrition industry. So, I partnered up with a friend to launch an application that can deliver healthy food online based on fitness goals, along with its nutrition information.

It was still a new concept, then, in Ahmedabad so, we decided to try in the west part of the city. We got some initial customers, but soon it all started apart.

We started losing our startup capital, so I started making food, and my co-founder was delivering it. But it couldn’t be survived as any of us had prior experience in handling the cloud kitchen.

More on that, due to losing startup capital fast, we were unable to hire a professional to do the job.

Only in hindsight, I realize that I didn’t like the work I was doing. Cooking was not my thing, but with losing money, I had no option.

I chose a niche, which was my hobby, not something, I love doing without getting tired. Hence, when things started to fall out, I took an easy way out to shut the operation down.

If I had loved the niche, I would have figured out something, but because my mind was occupied with making the mistake of choosing the wrong field, cease the possibilities of finding a solution.