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The key to long-term success
Delayed gratification is the process of resisting an immediate reward to benefit from a greater reward in the future. Eating a chocolate cake provides you with immediate gratification but will cause you to gain weight and make you feel sluggish later in the day. Whereas a healthy meal might not taste as good, you get the future reward of looking, functioning and feeling better.
Through various forms of media and advertising, we are conditioned to value immediate rewards over delayed rewards. When you can get…
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