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About 306.4 billion emails were sent in 2020 globally, and this number is expected to rise to 376.4 billion by 2025. Since emails have such high relevancy in every industry, email marketing is considered a great part of marketing plans.
If you’re planning on starting an online business today, you should keep in mind the impact that email marketing can have on your ROI. According to the DMA, you can easily expect an average ROI of $42 for every dollar you spend on email marketing.
Take your email marketing to the next level and achieve a higher ROI with the help of the following methods.
Before writing anything down in your email marketing plan, you must understand your business, what it offers, who your audience is, and how you’ll send out the emails. This will allow you to create an email marketing plan that is distinct to your business.
To market your product and services effectively, you need to first determine who your target audience is. Once you’ve defined your audience, segment them into appropriate categories to enhance the process of email marketing.
For instance, you should have a clear segmentation of who your audience is, where they’re located, what age group they belong to, along with more distinctions. Doing so will help streamline how to create audience-specific emails and attract them to your product or services.
Creating personalized emails doesn’t mean that you sit down and write entire emails for every person on your mailing list. Instead, you can add a little bit of personalization to your emails by mentioning your customers’ names.
Rather than writing “Dear Customer”, you can start with “Dear Amanda”. This will make the recipient feel more connected to your platform, leading to a higher possibility of conversions. You can do this by tapping into the mailing list data and connecting it with your emails.
An effective marketing plan covers when you’ll be sending your emails. With a schedule in place, you’ll be sending emails at the appropriate time to your audience. Nowadays, you can overcome the human error of forgetting to send the mail by automating the process.
Writing an email is not the only thing you’ll need to do for running an effective email marketing campaign — you need to attract people to its design.
Choosing a design template is not as easy as you may think. It requires you to dive deep into understanding what your audience might like and the features that attract them to your email.
For instance, if you’re starting an e-commerce business and wish to send out emails to your initial mailing list, you could add the main focus of your email at the top and move forward with other details later.
Unless it’s a work-related email, no one pays attention to long emails. Therefore, the best thing to do is ensure that you don’t add too much text to the design. The more information you add, the more difficult it’ll be for your audience to understand what you’re offering.
Always keep the information to the point so that the reader can easily understand what you’re offering. Once they have a clear picture of your offerings, they’ll respond to the CTA if they’re interested.
Many marketers want to create something unique in terms of email design. You can do this by creating your own HTML template codes. Many online platforms also allow you to import your custom codes and use them for your mailing list.
Before sending out the emails, always make sure to test them to see how effective they are. You can do so by sending out emails to specific clients and monitoring the reach. Not only this, but you can also measure how the response is like.
You can further send your emails to friends and coworkers and ask them to review the design and information. This will also help you figure out whether this helps in making money from your online business.
Another great way to enhance your email reach is by A/B testing. Experiment using this to figure out at what time your audience is more engaging, what emails they respond to more, and which ones lead to high conversion rates.
All in all, you must pay close attention to your email marketing if you wish to start a business online to make money. Head on to E Start Web to find out how you can further enhance your marketing efforts and start earning a great ROI.
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