Social Media Has Become Essential for Athletes. It Can Also Be Miserable.Social Media Has Become Essential for Athletes. It Can Also Be Miserable.

Social Media Has Become Essential for Athletes. It Can Also Be Miserable.

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When the picture of Mikaela Shiffrin consoling herself on a mountaintop, not celebrating on a medal stand, became the defining image of her Olympics, the 26-year-old skier turned to the preferred platform of her generation’s star athletes: Instagram. 

“The girl who failed…could also fly. It’s wonderful to train and compete alongside all of these courageous and incredible women, who have overcome so much in their life, just to get here. But being here can really disappoint too,” she wrote.



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